Saturday, July 24, 2010

The Mark of Excellence and Green Seal, Inc.

(The use of this picture is in no way an endorsement or certification by green seal of this website.  It's primary purpose is to illustrate an example of the Green Seal logo and to provide a link to the site for further explanation and education on their services.)

The logo above belongs to a remarkable non-profit organization. It has created a network of people and policies devoted to creating guidelines that will guarantee the earth friendly methods and products of our current and future marketplace.  Any measures taken to create solid standards by which consumers can benefit when it comes to knowing products and deterring "green washing"are a worthwhile effort!  

This article is about more than the "seal of approval", it is about understanding why we need these organizations to create standards, how standards are created, and what people are behind their creation! 

When I read an article on Molly Maid's move toward certifying their green methods and products, the first thing to peek my interest was the use of the Green Seal.  I'm always skeptical of the ways in which companies are certifying their products and services because as of yet, there are no standards for which all products and services are responsible.  A company can say that they are "natural" for doing something as small as having ingredients that come from the ground!  And although this is a good thing generally, it does not certify that the company is benefitting the earth or you in anyway.  



After reading over the Green Seal website and browsing their certification processes, I am sufficiently excited about the idea of this non-profit using their power to gather resources that not only benefit the companies involved but will benefit you as well!  It is interesting to see a not for profit organization so directly benefit profit-based organizations.  Literally, by certifying your service or product, a company is creating a basis of trust that will effect their economic success, especially in an market niche devoid of a basic framework of standards.

Organizations like Green Seal will become incredibly important in constructing the framework for our sustainable future.  Whether you are on board or not, the influence of projects like Envirolution and Green Seal are going to be the foundation of our policies, by which, we will attain a more healthful and benefitial lifestyle.  In other words, despite your position, this is the place at which to make the power play!  By educating yourself and/or getting involved in these projects, you can have a small say in their direction.  

Knowing is half the battle and the other half is taking action when appropriate and at the most crucial times.



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info from http://www.sustainablelifemedia.com/events/brands/speakers#AWeissman
Arthur B. Weissman, Ph.D.President and CEO, Green Seal
Dr. Weissman has over 25 years of experience in environmental policy, standards, and enforcement. He joined Green Seal in 1993 as Vice President of Standards and Certification, becoming President and CEO in late 1996, and he served as Chair of the Global Ecolabelling Networkfrom 1994 to 1997. Prior to joining Green Seal, he was responsible for developing national policy and guidance for the Superfund program at the U.S. Environmental Protection Agency. He also served as a Congressional Science Fellow and worked for The Nature Conservancy in Connecticut. He holds a Ph.D. from Johns Hopkins University in physical geography and environmental science, a masters in natural resource management from Yale School of Forestry and Environmental Studies, and a bachelors degree from Harvard University.


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Above is the president of Green Seal.  It is good to know a bit about leadership, the history of the leaders, and their goals.  I think his time with the E.P.A. is worth noting and also the Panel on which he will be speaking.  The E.P.A. is the general government organization that is responsible for creating standards for various products and procedures (similar to the F.D.A for foods and pharmaceuticals).  However, there is not a standard government enforced matrix of responsibilities set up for companies that  will guarantee to consumers that they are taking measures to benefit the body and the earth.  That is why projects like Green Seal are necessary and have a lot of power!

In conclusion, it is easy to see why Molly Maid completed the certification process for Green Seal's approval and support.   Consumers demand accountability and the industry is still figuring out the processes by which to secure that accountability.  Anyone who finds a way to evolve will secure their chances at success!







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